A large-scale transnational industrialized group
Since its establishment in 1993, Shining Star has made unremitting efforts for more than 20 years. The company now has more than 10 subsidiaries, and over 4,600 employees, nearly 1.67 billion dollars of total assets. The company is a large-scale, transnational and industry-based group engaging in multiple sectors and fields such as capital investment, cultural tourism, commerce, hotel industry, education, medical treatment, sports, real estate, and property management.
Based in Hong Kong and Kunming, the company has significant operations in Shenyang of Liaoning Province, Qingdao of Shandong Province, Tianjin Municipality, Kunming, Dali and Songming of Yunnan Province, Hong Kong as well as Southeast Asian countries, including Myanmar, Singapore, Malaysia, Thailand and Cambodia.
Throughout the years, the group has formed its core competitiveness of “one body with multiple wings” which has compounded urban real estate development playing the leading role and takes comprehensive urbanization as the development orientation. It also has a specialized, efficient and responsive management team, and trying to become a comprehensive urbanization operator devoting itself to shaping a model of quality life and creating a harmonious, livable and cultural environment.
Through more than 20 years of exploration and practice, it has achieved the successful transformation from a real estate developer to a multiple role covering urbanization industry operation, capital investment, cultural tourism, high-level education and medical service, commerce, and property management. More importantly, the group already has comprehensive operation capability of project operation, planning, product design and integration of business types.
The group has always adhered to the corporate philosophy of “satisfying both the governments and the public and promoting the growth of both the enterprise and employees” and constantly improved its quality and reputation. On the basis of successful cooperation with Hutchison Whampoa in completing construction projects of Pacific Center and Brewery building in Qingdao of Shandong Province and Times Square in Liaoning of Shenyang Province. It has successfully completed development and construction of real estate projects including Shining Star Digital Building, California Maple Townhouse, Norwegian Forest Ecological Residential Community, Meishu Orange Residential Western-style House, Meishu Xingcheng Fashion White-collar Apartment, Dali "Zhonghefang" Courtyard-type Villa, Kunming New Asia Athletics Park, Tianjin Shining Star The World, Songming Shining Star The Aqua and Dali Jiayi. Now, several overseas projects including Kantharyar Centre in Yangon of Myanmar are under development and construction.
According to group's development demand, Mr. Yan Yu restructured and enhanced existing resources within the company in 2014. While keeping the exploration on domestic industrial investment, he established Li Heng Investment Co., Ltd. to increase and accelerate overseas' industrial investment, covering tourism, hotel, service, tele-communication and manufacture industry. Meanwhile, he sets up Dian Merchant Group that focusing on venture investment and equity investment among Southeast Asian countries. Gathering capital power and actively responds to the call of “the Belt and Road” Initiative, Shining Star will continue its glory in new opportunities.
“Cultivating and developing in a virtuous and ethical way, acquiring from and returning to the society”, is not only the responsibility of Shining Star Group but also the morality of Shining Star people. So far, the group has contributed more than 12 million dollars of funds and donations, invested nearly 160 million dollars in social public welfare facilities. In 2006, the group especially sets up Yunnan Glory Society Shining Star Foundation. Yan Yu, chairman of the group, has contributed 600 thousand dollars personally in building 18 Star Talk Glory Schools, making contributions to social harmonious development.
Shining Star Group was awarded the title of “Chinese Urban Complex Operator” with 133 million dollars in the value assessment of the Top 10 brands in 2008, and ranked among top 100 real estate brands in China for several years.
The group has successively won more than 400 honors including the title of “One of the 50 Most Competitive Asian Real Estate Brands in China”, “One of the Top 10 Asian Real Estate Brands”, “Human Settlement Award for Green Asia”, “Asia International Garden Community Paragon”, “Asia Best Garden-style Official Building ”, “Top 10 Commercial Street in Aisa”, “the Most Socially Responsible Enterprise in China”, the title of “National Exemplary Faculty’s Home”, and the “National Labor Award” by governments and authorities at international, national, provincial, municipal and district levels.
Now, Shining Star is embracing globalization with its global vision, broad mind of harmonious co-existence, responsibility of developing enterprise by great virtue and spirit of pursuing excellence. On the new journey of development, the group is playing a bright new chapter.
Three Pillars and Four Cultivation
Three Pillars:Business, culture and tourism section, mining section and capital investment；
Four Cultivation:Medical and health care, automobile industry, agricultural industry and property management